What is social media? Media (content that is published) with a social (anyone can add to and share it) component. Social media is like a business networking reception without the constraints of time and space. Social Media is Inbound Marketing Social media helps with SEO Social media promotes your blog Social media is permission centric [...]

STEP 1: Read Search for other blogs in your industry using Technorati.com or BlogSearch.Google.com Read and subscribe to blogs via RSS (Really Simple Syndication) or email – RSS allows users to subscribe anonymously and consume content however they want. STEP 2: Comment Contribute to the conversation via a comment. Increase the value of the article [...]

What is a blog? A blog, or weblog, is a website that allows for regularly posted content or articles. • Blogging is Inbound Marketing • Blogging helps with SEO • Blogging helps with social news and networking sites • Blogging is permission centric • The conversation has already started… it’s time that you’re aware of [...]

STEP 1: Find Keywords • Search Volume – Given two different keyword • phrases, optimize for the one with the larger number of searches. • Relevance – Choose keywords that your target market • is using to describe and search for your products and services. • Difficulty or Competition – Consider your chances for • [...]

Part II: Get Found Online: Search Engines Consumers most frequently go to the search engines to research and purchase products and services. Is your website getting found by consumers looking for you? Organic Search is Best There are two kinds of search results: paid results and organic (or natural) results. Paid results are those listings [...]

The Internet has changed the dynamics of the business world. For the past decades, marketers have used “outbound” marketing techniques such as trade shows and print advertising, where marketers push out a message far and wide hoping that it resonates with a few individuals. These outbound marketing methods are becoming less and less effective for [...]

You may know how to create a modern and accessible web site already. You know the rules, latest options, etc.. However can you really take all that knowledge and use it for email design? The short answer is no. Due to the variety of email clients and limited support of CSS in many email clients [...]

1. Book your stand early * You will have a choice of stands, time for planning and may be eligible for an early booking discount * Establish your budget and how much space you ideally require to display your products/services * Select a stand with high traffic flow eg near the entrance, adjacent to cafe, [...]

Application: The form you need to complete to apply for an exhibition stand. Once accepted by the organiser the application normally becomes your contract. Corinthian: A form of exhibition walling made up of wood (corinthian doors) panels covered in velcro-compatible fabric. Has the advantage of providing a flat and durable surface. Custom Stand: A unique [...]

We thought it a good idea to supply you with a copy of a simple design brief we have formatted to assist with your event planning. Feel free to download this and take the completed brief to your chosen custom stand builder. Download brief here: