1. Book your stand early

* You will have a choice of stands, time for planning and may be eligible for an early booking discount
* Establish your budget and how much space you ideally require to display your products/services
* Select a stand with high traffic flow eg near the entrance, adjacent to cafe, or on a corner.

2. Consider Stand Design

* If the budget allows, use the professional help and experienced designers to develop a custom stand which maximises your impact and success, or select from a range of cost effective stand packages.
* If the budget is limited, consider a stand upgrade, changing your walls or flooring to set your stand apart from the others
* Visitors need to know at a glance what you do, ensure your product is the most obvious feature, keep your message clear and simple.
* Don’t over fill your stand, generally half your floor space should be free for visitors
* Consider graphics, large, bold, and simple; use designers to create custom graphics for light boxes or banners to get your message across and have them delivered and installed on your stand
* Consider using AV to add colour and movement, there are a range of products available

3. Ordering Requirements

* Return all information requests and orders as early as possible to avoid unnecessary stress, missing out on your preferred stock, delays in setting up your stand and late fees
* If you have lost your forms or need another copy, you can generally download them from the event site
* Read all Frequently Asked Questions (FAQ’s) which answers the most commonly asked questions. Talk to the event support staff if you are not sure or need clarification and ideas
* Take copies of all your documentation to the show during move in to avoid any confusion over what has been ordered

4. Promote your participation and follow up

* Send out letters to all of your current and potential clients to let them know you will be at the show
* Consider show promotions, sample giveaways, competitions, hospitality, or launch a new product
* Brief your best staff on goals and targets and roster in 4 hour cycles
* Be active in searching for qualified buyers at the show and record their details
* After the show follow up on all leads, deliver on promised activity, track results

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Posted in FAQs Trade Show Displays by Invisage No Comments Yet